It’s Okay to Say No!

In our pursuit of entrepreneurship and financial freedom, we often push ourselves to limits we cannot fathom.

This means that we are constantly stressed, tired, ready to quit, losing faith, regaining faith, and many other feelings that makes us feel crazy! That also means that we are over-committing ourselves to things that we shouldn’t commit to in hopes that the commitment will somehow, some way come back to us, or help us get to where we want to be.

The truth is it’s not about just doing things HOPING they will help you. You need to do things with purpose. They must fulfill you or they must bring you something of value in return. Sound selfish? Well it’s not. Here is why…

“If you aren’t happy and healthy, you are worthless to your family.”

You are only as successful as you feel. If you are constantly saying yes to people and getting nothing in return, it is taking time from you building yourself and your career , and it is draining you. It is draining you of everything that is left in you that you can give to those who need it, appreciate it, and will give you the same back in return to refuel you. It is stealing from your family. It is stealing the bit of energy you have left inside of you that you can use to give to your family. If you aren’t happy and healthy, you are worthless to your family. THEY NEED YOU.

Now I know people are going to say, “ You are suppose to give without expecting anything in return!”, and while that is true, this isn’t about that. There is a difference between supporting those who need it and being taken advantage of, and being stolen from. If you are constantly giving, you have no room to receive, and that is not fair at all! You cannot do things without expecting something in return if you never feel fulfilled. Keep trying that and tell me how you feel. It’s different if you are feeling fulfilled, but I bet if you keep saying yes because you “know it will come back to you”, you will be drained, and you’ll die waiting! You can be a good person and support people and STILL say no to their requests.You can say yes to those who help you, support you, and nurture your growth, but you need to rid yourself of those who constantly ask, take, and disappear when you are looking for help with with your own growth. When you say yes to the right people, you do so because you truly do not expect anything in return because you simply know that if/when the roles are reversed, there is not even a question that they will be there.

When you are constantly helping people build, build, build, you have to remember what you are helping them build… THEMSELVES. Not your dream, but THEIR dream. Everyone is successful when each helps the other build their dream. If you are constantly helping others build their own, you leave no room or energy to build your own and no energy to help those that respect the process.

So when you are tired, stressed out, trying to get your business to the next level, be selective in your yes’s and be at peace with your no’s, because in the end, you have two types of people. The “givers” and the “takers”. People will take everything from you, but only a few will give. Sound contradictory? Go back two paragraphs.

Have no regrets through your journey. It’s okay to say no to people, and it’s not selfish one bit. In fact, it is selfless, because you are saving room for your family, your loved ones, and your dream…

Joe Ruiz, Jr. is a Social Media Manager ( , entrepreneur, and coach. You can follow him on social media as well:

Why You Need to Start Utilizing Video for your Business… NOW!

Video viewing has been on the rise for some time now…

Back in 2006 when we created the first film festival to stream film online (we hosted an online competition where people would watch and rate the films, taking the top 21 to the festival in NYC see:Manhattan Film Festival), we were told that people would NEVER sit and watch tv shows and movies over the internet…

Well, fast forward to today, and you will notice that not only are people streaming tv and movies over the internet more than anything, you will notice that video is also the most SHARED content online as well. In fact, video generates 135% more organic reach compared to photo posts on Facebook alone and on average they generate 8 BILLION video views per day!

“To succeed in business, you must adapt to the trends or you will be left behind!”

What this means for you

Like everything else in business, things change and evolve. Social media (the internet) is no different. If you look at your Facebook feed, and you think about what it is that you tend to view the most, share the most, like the most. Chances are it is a video of some sort, an inspirational quote, or some deliciously looking food shot.

So what this means is that like any other time, in order to succeed in business, you must adapt to the trends or you will be left behind! That is the truth my friends. You need to stand out, you need to get people’s attention, and you need to stay relevant. If you notice, social media moves very fast. Algorithms are in place to show people things that the algorithm finds relevant based on actions the user has take in the past (like watching videos, liking photos, commenting on certain posts, people they interact with and many, many more things). Facebook alone has pretty much shown us that they give higher placement to video and even higher placement to Live Video. In my opinion this is because the internet as a whole and content itself is trending towards becoming a more video dominant arena.

We humans have very short attention spans, and we are spoiled with instantaneous information that is available to us right in the palm of our hands… literally! So we no longer read as much information because we keep receiving more immediately. It is easier to get our attention visually. Especially the younger millennials. Video SHOWS us what we need, what we want, how to do something, and much more. It shows emotion, it shows information, and it shows real life. People want that more than anything.

So when creating your social media plan, I implore you to insert video content into that plan and begin using it immediately across platforms (I could go on and on about how to use it on each, but we’ll discuss that later… Just get started!). If you need help doing this, please do not hesitate to ask for some ideas! I am here to help. Please join our Facebook Group Social Media for Small Business for great tips, ideas, and free advice as well.


Be REAL. Be Genuine. Be Blessed.



Joe Ruiz, Jr. is a Social Media Manager ( , entrepreneur, and coach. You can follow him on social media as well:
Follwo me on Snapchat: elraven

The Importance of VALUE


I cannot stress to you how extremely important it is for you to consistently bring value to your customers, fans, friends, etc. People today lose interest and they lose interest FAST. So if you are not providing value to them, they will leave you for someone else. Why? Because we get things so instantly today. The mobile game has changed things. In one to five seconds, if you do not give me what I am looking for, I am able to find whatever it is that I need… because it is right in my hands.

“So if you are scratching your head daily, trying to figure out what it is that you need to do to get more customers or clients, then figure out what they need or want and provide them with that.”

So if you are scratching your head daily, trying to figure out what it is that you need to do to get more customers or clients, then figure out what they need or want and provide them with that. If you are beating your head against the wall trying to find new marketing ideas, and spending more money on outreach to places outside of your general sphere, you need to ask yourself if you are providing them the right value incentive to shop or use your services, OR, if you are targeting the right market. You can only provide value to those looking for what you have to offer. Otherwise you need to solve an issue that people have with your product/service and be able to put that out there.

Value is what drives your following, and it is what drives your business. If you do not provide quality content, people will not find the value in it, and they will go elsewhere. So keep this in mind when you are posting on Facebook, Twitter, Instagram, Snapchat, and all of these other platforms. People will recognize the REAL VALUE as well as the FAKE.

Be REAL. Be Genuine. Be Blessed.



Joe Ruiz, Jr. is a Social Media Manager ( , entrepreneur, and coach. You can follow him on social media as well:

Follow me on Snapchat !

Invest in Relationships

All Relationships are an investment.

You should treat every one of your relationships as such. Whether it be business or personal. You need to decide how much you are going to invest, and if the investment is worth it. Do you need to invest your time, money, energy into a business relationship that is one-sided and you are not seeing any return? A romantic relationship that is one-sided and/or toxic?

“Stop investing in something that will NEVER bring you anything in return.”
The answer is NO. The truth is, if you want to be successful AND happy, you need to start investing in those things that create that success and happiness. So stop wasting time, energy, money, on people who bring zero value to your life. STOP. RIGHT NOW. Stop investing in something that will NEVER bring you anything in return. One-sided friendships, where you are constantly being pulled to rescue someone, but they are not there when you need them, or they don’t support your happiness, goals, success. Stop trying to force business relationships that you are only giving (Note: you should always give without expectation. The key is though, to NEVER be taken advantage of!). Don’t waste your time on people that want nothing to do with you. Stop chasing.

Instead, invest in those in your inner circle who ARE supporting you. Those who ARE invested in your friendship, your love, and your business relationship. Why would you chase people who don’t want to invest in you? Don’t want you to succeed. Don’t want to give you love in return. INVEST in people who return your investment and you will receive more in return. Provide VALUE to those who believe in you, want you to succeed, are current customers/clients, those who have given to you, and returned investment. Share with them your knowledge, expertise, wisdom, etc. These are your investors. These are the people that have been with you from the beginning and they will continue to grow with you, even help you continue to grow. PROVIDE THEM WITH VALUE and INVEST IN THEM.

Lastly, those you’ve invested in will return your investment by paying you what you are worth. They won’t expect the “friend or family discount”, the hook-up, or anything free. All they want is what they already expect from you… VALUE. People pay premium for value. If someone is asking you for a discount, “why is it so much?”, or for you to lower your prices for them, then you need to simply just walk away. They are disrespecting you and your value. Do not invest in them. I would never walk into Target and demand a discount, and neither would they… (you can always help people out, but again, never get taken advantage of)


Remember, as small business owners and entrepreneurs, you are in an uphill battle. You are crapped on. You are belittled. You are frustrated. You are bitter. Your friends and family are the LAST people you will convince to buy your product, to shop at your store, use your services. This is because they see you as “Little Joey”, or just their friend. That is why it is up to you to convince them without even trying. You need to establish yourself as an expert in your field. Once they see this, you will find out who the believers are. THIS is why social media is so key to your success today. More than ever, it allows you to network outside of your inner circle and helps you get out of your comfort zone easier and faster. Once you do this, you will see people coming to you that wouldn’t before. Simply because they now see you as an influencer in your field.

Joe Ruiz, Jr. is a Social Media Manager ( , entrepreneur, and coach. You can follow him on social media as well:


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Social Media…

Very vague title for 2016, right? I guess I am just going to talk about the importance of this thing we call “Social Media”. I always tell everyone this:

Remember in the 90’s and early 2000’s when every business KNEW they needed a website… but didn’t quite understand WHY?

Well here’s the deal. Social media today is the website movement of this era. Don’t believe me? Well guess where people are going to check out your business prior to them stepping foot inside of it or contacting you… It’s not your website. That is secondary. So this means TWO things. 1. You must be present on Social Media. 2. You Must be ACTIVE on Social Media. In a world where we have everything at our fingertips (literally in our hand), and everything has become so instantaneous, people want to make sure your site, AKA SOCIAL MEDIA PAGE, is current, active, and BUSY. This is what customers are looking at. They want to see that you are real. They want real time. They want real people. They want to see that you are responsive… to customers, to trends, to real life. Luckily for you, technology and Mark Zuckerberg among others have provided this for you and your business.

I cannot tell you how many businesses just are NOT comprehending this yet. Many are stuck in yesterday and their current situations that they are failing to prepare for the future and adapt to the current changes. Many are afraid, many do not want to spend the money, and many just do not think it is going to last… Remember when people said the internet itself would never last… those people are now lost in the shuffle. In fact, technology is evolving so fast, that things are changing daily, and many are failing to adapt and keep up with the market. There are BILLIONS of people on social media every day. It is the best word of mouth tool there is. When used correctly, it can be a great addition to your marketing mix.

Don’t Miss Out Because of Your Pride.

In 2006 when we created the first film festival in which selection was done via online competition (we were the FIRST festival to stream films on our website), EVERYONE told us that it would never work. That people would NEVER watch film or tv online. A University professor laughed at us and told us it would never work. IN 2006. Fastforward to today. What is EVERYONE doing??? Streaming movies, watching tv shows on fu**ing HULU and some other shit ton of streaming services to their phones, tablets, and computers.

Here is my point. I was lucky. I seen the trend and the possibility with technology. You need to see what is going on RIGHT NOW and WHERE IT IS GOING. That is key. So as a business owner, you have a decision to make. You can adapt and evolve, or you can crash and burn in a technology driven world where everyone wants and HAS information at their fingertips. You need to either invest in social media, or create something that provides purpose through technology and your product. So you either have to invest time into a proactive social media plan, or you need to invest the money for someone to do it for you. Don’t be cheap for the sake of being cheap. You invest the money now, to save you in the future (I’ve seen too many people go cheap and end up spending 30-100k to fix the cheap route’s screw up). Good news is, you can still run social media rather successfully with a small budget, if you have the time. If you do not have the time, do one of two things: Invest in someone that specializes in social media and can do it FOR you (or train your staff to do it), or learn it (sacrificing time and money, so be aware of that).


Did I mention that word? Time is something none of us gets back folks. It is the most precious commodity in our lives. Never sacrifice time, and never sacrifice happiness. So in your business, PLEASE take that into consideration when it comes to social media. If you can find a way to free up time, take advantage of it. To be a GREAT leader and GREAT business person, you need to understand your strengths and outsource your weaknesses. This frees up time and builds your business further and faster.


Joe Ruiz, Jr. is a Social Media Manager ( , entrepreneur, and coach. You can follow him on social media as well:

Instagram: jruizjr

Snapchat: FB_IMG_1467174293093