All Relationships are an investment.
You should treat every one of your relationships as such. Whether it be business or personal. You need to decide how much you are going to invest, and if the investment is worth it. Do you need to invest your time, money, energy into a business relationship that is one-sided and you are not seeing any return? A romantic relationship that is one-sided and/or toxic?
“Stop investing in something that will NEVER bring you anything in return.”
Instead, invest in those in your inner circle who ARE supporting you. Those who ARE invested in your friendship, your love, and your business relationship. Why would you chase people who don’t want to invest in you? Don’t want you to succeed. Don’t want to give you love in return. INVEST in people who return your investment and you will receive more in return. Provide VALUE to those who believe in you, want you to succeed, are current customers/clients, those who have given to you, and returned investment. Share with them your knowledge, expertise, wisdom, etc. These are your investors. These are the people that have been with you from the beginning and they will continue to grow with you, even help you continue to grow. PROVIDE THEM WITH VALUE and INVEST IN THEM.
Remember, as small business owners and entrepreneurs, you are in an uphill battle. You are crapped on. You are belittled. You are frustrated. You are bitter. Your friends and family are the LAST people you will convince to buy your product, to shop at your store, use your services. This is because they see you as “Little Joey”, or just their friend. That is why it is up to you to convince them without even trying. You need to establish yourself as an expert in your field. Once they see this, you will find out who the believers are. THIS is why social media is so key to your success today. More than ever, it allows you to network outside of your inner circle and helps you get out of your comfort zone easier and faster. Once you do this, you will see people coming to you that wouldn’t before. Simply because they now see you as an influencer in your field.